Hello, yet-another-blogging-platform!

This marks my first post written in this platform called Substack. I'll share what made me migrate again to a different platform.

My blogging journey started with Medium, back in 2015. I was living in Japan back then and wrote an article reflecting on whether I should move back to Brazil.

Since then, I’ve been blogging occasionally (a few times a year only). I usually write either to express something I’m thinking, or to share knowledge about something I learned recently that I couldn’t find useful information online — often related to iOS development or other engineering topics.

A couple years back I decided to move away from Medium to gain full control and ownership over my content, so I implemented my own static website generator to publish my articles, which were written in Markdown. I used Sundell’s Publish static site generator to accomplish that. The problem with this approach is that the website didn’t look good and there was too much I had to implement on my own to make it look good. It would be a one-off effort only, but still, too much work to be done before I could just focus on just writing.

Today, I am moving away from that self-hosted static website, and joining a large group of bloggers that use Substack. I found the tools available in Substack to be great, such as creating a community of people that may want to subscribe to my articles.

For now, I don’t plan on changing my writing cadence. Some people like to set goals of publishing new articles twice a week, or every other week, but I don’t see myself having enough time and content to commit to a given cadence. Maybe in the future? Subscribe and be notified of the next articles :)